Marketing Materials: Ford patents windshield with advanced imaging technology, looking toward glass advertising
Toronto, Ontario — What’s that you say? You want even more of your personal space invaded by advertising? Well, that’s great news because Ford has received patent approval for a windshield design that would do just that. This proposed glass display system uses light projected through a combination of glass and a “darkened material applied […]
High Klasse Glass: BMW unveils ‘Panoramic Vision’ display for upcoming ‘Neue Klasse’ EV lineup
Toronto, Ontario — With the Neue Klasse will come new glass, says BMW, as the German automaker announced Wednesday that the first model in its upcoming new lineup will feature “Panoramic Vision” windshields across the board. Named for a wave of pioneering BMW models debuted in the 1960’s, the new Neue Klasse “will set new […]
Heads-up Lawmaking: Bill before New Hampshire house calls for transparency in glass calibration repairs
New Hampshire, United States — A bill currently before New Hampshire’s House of Representatives aims to keep an eye out for consumers, as many seeking windshield repairs in the state are being caught by surprise by high calibration costs. The bill is being put forward by New Hampshire state representative, Tim McGough, following a personal […]
HUD Buds: Volvo invests $2 million into AR developer Spectralics
Toronto, Ontario — Volvo Cars is looking to pack in the tech wherever they can, as the automaker has invested $2 million in augmented-reality startup Spectralics to help develop heads-up-display (HUD) technology for their vehicles. Spectralics is currently in the process of developing an innovative optics film that is able to connect nearly any transparent […]
