Shifting Gears: Nearly half Gen Z drivers report driving more than five years ago, says Enterprise Mobility Survey
Toronto, Ontario — Nearly half of Gen Z drivers and 41 percent of driving millennials report that they drive more than they did five years ago, according to a recent Enterprise Mobility Survey. Some Gen X and baby boomer drivers reported they, too, are driving more, with 33 percent and 16 percent saying they get […]
Generation Relations: New study reveals that Gen Z believes most in dealer relevance and online vehicle buying processes
Toronto, Ontario — Urban Science and The Harris Poll recently released its 2024 Urban Science Dealership Transformation Index (DTI) which reveals that generation Z (Gen Z) is the both the most confident in dealer relevance and most willing to explore online vehicle buying processes. The study, which aims to capture and analyze the evolving views […]
Eco-Champion Employees: BCAA survey shows majority of British Columbia Gen Zs and young Millennials will only work for socially and environmentally responsible companies
Victoria, British Columbia — A new British Columbia Automobile Association (BCAA) survey of the province’s 18 to 34 year olds has revealed that most Gen Z and young Millennials want to work for socially and environmentally responsible companies. The survey also showed that in some cases, Gen Z and young Millennials will even take a […]
Shifting Stereotypes: Nearly half of of Gen-Z drivers interested in learning manual transmission, finds Mini USA survey
Toronto, Ontario — Younger drivers are showing a particular interest in manual driving, with a recent survey finding that two thirds of surveyed adults aged 18 to 34 were eager to drive a manual car, despite not currently knowing how to. This follows a recent consumer survey by Mini USA of 1,000 adults over the […]