Commercial Clout: OEM Super Bowl ads ahead of Sunday’s game

Toronto, Ontario — With an extra week to prepare for this year’s big game, global automakers have gone all-out on their Super Bowl ads this year as a number of manufacturers have already dropped teasers and more ahead of Sunday’s game. Set to follow a highly anticipated halftime performance from Eminem, Dr. Dre, Snoop Dogg, […]

Cœurs et esprits: France passes law mandating eco-positive messaging in car ads

Paris, France — A new French law is taking a similar tack to modern tobacco and alcohol messaging, mandating that automakers include disclaimers that mention the environmental benefits of cycling, carpooling and public transit. As of March 1, all ads from car companies will be required to include one of the following phrases: “For short […]