EV Exposure: Netflix and GM tap Will Ferrell for super bowl ad aimed at EV visibility
Toronto, Ontario — American football’s biggest day is this Sunday, and one of the biggest faces in American comedy is leading the charge on a General Motors electric vehicle (EV) ad, scheduled to run during halftime. Last seen in a super bowl ad declaring an EV war on Norway, actor Will Ferrell is back for […]
Commercial Clout: OEM Super Bowl ads ahead of Sunday’s game
Toronto, Ontario — With an extra week to prepare for this year’s big game, global automakers have gone all-out on their Super Bowl ads this year as a number of manufacturers have already dropped teasers and more ahead of Sunday’s game. Set to follow a highly anticipated halftime performance from Eminem, Dr. Dre, Snoop Dogg, […]
Cœurs et esprits: France passes law mandating eco-positive messaging in car ads
Paris, France — A new French law is taking a similar tack to modern tobacco and alcohol messaging, mandating that automakers include disclaimers that mention the environmental benefits of cycling, carpooling and public transit. As of March 1, all ads from car companies will be required to include one of the following phrases: “For short […]
