Chromatic Cultures: The old automotive colour wheel is changing, says BASF Coatings’ 2023 colour report
Münster, Germany — While white, black, grey and silver remain dominant for non-commercial light vehicles, when it comes to overall automotive trends, the old colour wheel is changing, says BASF Coatings’ 2023 colour report. The report, which reviews automotive colour trends for 2023 around the world reveals that while achromatic tones—such as white, black, grey […]
LINQ’d Up: PPG introduces PPG LINQ Colour software and PPG MAGICBOX for the refinish industry
Pennsylvania, United States – PPG has announced its PPG LINQ™ Color software and the PPG MAGICBOX™ body shop assistant for smarter wireless mixing in automotive repair shops. The advanced tools are the latest components of the PPG LINQ end-to-end digital solution for the global refinish industry that provides productivity and sustainability improvement for body shops. […]
Colour is Key: Axalta survey reveals colour was key factor in 88 percent of vehicle purchases
Philadelphia, Pennsylvania — A recent survey conducted by Axalta shows that colour plays a huge role when consumers look to purchase a vehicle. More than 4,000 participants aged 25 to 60 in four of the largest vehicle-producing countries – China, Germany, Mexico and the US said that colour was a key factor in 88% of […]
