A Pivoting Partnership: AutoTrader Canada partners with London Dynamics to develop AutoTrader Pivot
Toronto, Ontario — AutoTrader.ca, Canada’s largest automotive market place, and London Dynamics, a product visualization and augmented reality (AR) scale-up, have partnered to develop AutoTrader Pivot. According to a recent press release, AutoTrader Pivot aims to “reshape the future” of online car shopping by offering OEMs and retailers AR programming meant to heighten automotive engagement […]
Hold Your Heads up High: Apple pushes HUD functionality in new patent for reality augmenting windows
California, United States — Heads-up displays in vehicles are nothing new. However, Apple is looking to push the boundaries of decades-old technology with their new concept for reality-augmenting windows. The US Patent and Trademark Office recently published a patent application from Apple for an AR device intended to place virtual, projected images over real-world elements. […]
EV/AV Report: Augmented reality driving, continental competition and a Scandinavian success
Toronto, Ontario — An electric vehicle (EV) combining Sony’s virtual reality (VR) prowess and Honda’s vehicle production capabilities, Canada challenges the United States in the EV market and Norway makes a mark in the global shift to EVs. This is the latest in electric and autonomous vehicles. Press X to Start An EV prototype, the […]
EV/AV Report: December 27, 2021
Toronto, Ontario – In this week’s electric and autonomous vehicle report, a Swiss startup is taking the video gaming experience on the road, Honda is making life a little more fun for hospitalized children in California and Li-Cycle has partnered up with U.K. EV developer, Arriva. Mobile Gaming A Swiss company is hoping to bring […]
HUD Buds: Volvo invests $2 million into AR developer Spectralics
Toronto, Ontario — Volvo Cars is looking to pack in the tech wherever they can, as the automaker has invested $2 million in augmented-reality startup Spectralics to help develop heads-up-display (HUD) technology for their vehicles. Spectralics is currently in the process of developing an innovative optics film that is able to connect nearly any transparent […]
