Summer Safety: ICBC and police join forces for CounterAttack safe driving campaign, now underway

Victoria, British Columbia — The Insurance Corporation of British Columbia (ICBC) has joined forces with provincial police to launch CounterAttack, a road safety campaign.

Beginning on July 1st, road checks will be stationed across the province, just in time for public health orders easing, summer gatherings, and casinos and nightclubs opening.

While some progress has been made, impaired driving remains a serious problem in B.C. — 67 people are killed and 1,600 injured every year in impaired driving related crashes. Forty percent of these deaths occur during the summer months alone.

ICBC and police are encouraging drivers to be responsible and one message remains as strict as ever: if you drink, don’t drive. 

Police will be looking for impaired drivers at CounterAttack road checks throughout the summer.

“If you have consumed alcohol or drugs – stay off our roads. All too often, impaired driving leads to crashes that cause serious injury or death. If you don’t plan a safe ride home and instead choose to put yourself and others at risk, consider yourself warned: the police are out there with stepped-up enforcement this summer,” said Mike Farnworth, Minister of Public Safety and Solicitor General.


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