Simplicity Soins d’Auto: Expansion of Simplicity Car Care into Quebec

Quebec, Gatineau – Simplicity Car Care has just launched its new French branded name, Simplicity Soins d’Auto, as the company begins its expansion in the province of Quebec.

“Quebec plays an important role in what it means to be Canadian, as this great province is at the centre of French-speaking culture in North America. Quebec has an incredibly rich heritage, and we look forward to embracing this distinct culture and honouring its values,” said Domenic Ieraci, president of Simplicity Car Care.

The press releases state that the company is undergoing a complete translation process to its entire platform.

With the expansion, Simplicity says it is offering new franchise opportunities in Quebec are actively seeking independent collision repairers who want to grow their business and enhance their quality of life.

“Since we entered the Quebec market in the third quarter of 2020, the response from the collision repair community had been very positive. Our team is actively speaking with collision repairers in Quebec as we look to partner with committed and capable collision repair owners who want to grow their business,” said Ieraci.

“We invite collision owners to visit our simplicitycarcare.ca/franchisee/ to learn how Simplicity Car Care can help you achieve your professional and personal goals.”

As a part of this expansion, Simplicity is currently recruiting its Quebec-based team for the roles of Field Conversion Manager and Business Development Manager.

“We are committed to providing first-class support and service to all our franchisees in Quebec. As part of that promise, we are undergoing a complete translation process to all our systems, training tools, back office, and website. Our call centre will also be bi-lingual to serve our customers in their language of choice,” stated Domenic Prochilo, VP of Simplicity Car Care.

Simplicity Car Care is one of Canada’s largest growing automotive franchises with 50 locations throughout Ontario Alberta, Quebec, and New Brunswick. The simplicity Car Care program provides independent collision repairers with the support and tools that help drive sales, manage operations, and enhance the client experience.


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