Last week, the Specialty Equipment and Manufacturers Association (SEMA) held SEMA360, the first-ever virtual SEMA Show.

While a typical SEMA Show would see countless members of Canada’s collision repair industry embark on the journey to the lights of Las Vegas, this year’s virtual event offered up a slightly altered format while still featuring the latest and greatest products, hours of educational content, networking opportunities and more. 

Collision Repair was there to catch all of the action. Our editorial team spoke to the industry’s top companies and suppliers to hear about their SEMA360 experiences, from new products to current challenges and solution-solving strategies, future industry predictions and so much more. 

Check out all of the below content for your SEMA360 Collision Repair recap!

Video interviews

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The team at AUTEL has been hard at work, over the past year, expanding the coverage of their ADAS recalibration tools to help provide easier and safer diagnostics and repairs. 

Collision Repair managed to catch up with George Lesniak from AUTEL at SEMA360 where he talked all about the new ADAS developments coming down the pipe from his company.

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This year, Spanesi Americas prepared a special virtual tour of its U.S. Training Centre, allowing SEMA360 attendees and general internet users alike to explore the company’s comprehensive 360 product suite up-close!

With demonstration videos and plenty of Easter eggs for you to find, this is a virtual experience you won’t want to miss!

Car-O-Liner/Snap-on Total Shop Solutions

Car-O-Liner is an industry leader in automotive welding technology and CRM didn’t pass up the opportunity sit down with Leia and Dave from Car-o-Liner to talk about the latest in welding and industry news.

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This year, Polyvance showcased two new exciting plastic repair products at SEMA360, including the Tab Magic Molding Putty and the Shim Jim Tab Separator Tool. 

AirPro Diagnostics

Kelly Roberts from  AirPro Diagnostics sat down with Collision Repair mag during SEMA360 to talk technology and how the COVID-19 pandemic has accelerated the need for remote-learning options, and how AirPro fits into that equation.
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During SEMA week, Collision Repair’s Julia Lloyd sat down with Jamie Commerford from FlatLine at the SEMA360 event where they talked about the company’s new CTR9 Resistance Spot Welder, as well as some issues affecting the aftermarket today and going forward.

Fuji Spray

FujiSpray is a young, up-and-coming Canadian company that is making big waves in the auto refinishing industry. At this year’s SEMA360 event, CRM was able to catch up with Jim Larin from FujiSpray who was able to tell us all about the company’s new line of V8 spray guns and X-series compressor spray guns.
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Thanks to SEMA360’s virtual platform, Collision Repair‘s Max Reid was able to get in touch with Damiaan Hendrikse from UnoLiner over in The Netherlands to talk about what the new lift systems the company is showing off this year!
Click here to view more demonstrations from Unoliner!

Malco Products SBC/Presta Products

Malco Products and Presta Products (a subsidiary of Malco) both showed up for SEMA360 this year ready to showcase their respective collections. For Presta, that meant exhibiting its Shop Line product that was launched last year, while also teasing that some new products are in the works, said Jason Yard the marketing Manager for Malco/Presta Products. 

As for Malco Products, the company brought some new digs to SEMA360 with its Epic Line, specifically showcasing their Epic Leather Coat and Epic Fabric Coat which are protective interior products.

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SEMA360 gave Line-X the opportunity to showcase some of their new accessories in their exclusive Truck Gear by Line-X brand. 

Cristin Liveoak, public relations manager at Line-X, tells us that this exclusive brand, that’s only available to the Line-X network is meant to be a one-stop-shop for those looking to customize their vehicle.

Big Ass Fans

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Kaeser Compressors

Over the past 20+ years when Kaeser Compressors exhibited at SEMA, the company made sure its audience knew about their wide-range of products by showcasing a number of compressors from the five-horsepower range to the 20-25 horsepower range, says marketing services manager Michael Camber. 

SEMA360 was no different; Kaeser offered an interactive online exhibit that gave the user the ability to learn more about their different products just by clicking on an image. 


This year marked Rexall Laboratories and Chemicals first-ever SEMA Show appearance! The company came armed and ready with its suite of autobody products, as well as the brand-new Health Canada-approved Spray X, which has been proven to be effective against  SARS-CoV-2.

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This year Akzonobel participated in SEMA360 not just to showcase its wide range of automotive refinish paint, but also to showcase company endeavours that go above and beyond “just paint.”

Jennifer Poliski, the company’s marketing communications manager for North America, says that it was critical for the company to participate in the show this year so that it could exhibit that AkzoNobel is more than just a paint company, but also provides business solutions and services along with technical support. 

EMM Specialties/COLAD

Colad and EMM Specialties created a roundtable product demonstration–reoccurring every day at 1 p.m. EST–to showcase the new UV Fast Curing System, which the company manufacturers in-house, alongside its automotive putties and  body fillers.


SEMA’s decision to take its annual event online this year had a lot of aftermarket manufacturers worried about whether they could deliver the same show on a virtual platform, but for ALLDATA, attendance was never in question.