Returning to the Fold: Driven Brands appoints Rivera to new COO position, Khalid returns to lead maintenance

Toronto, Ontario — Things must be going well when your company creates a new C-suite role just for you—this appears to be the case for Danny Rivera, as the company has appointed the longtime Take 5 Quick Lube and Meineke leader to the new position of Chief Operations Officer (COO).

Rivera, who has spent the last three years as executive v-p and group president for Driven Brands’ maintenance division, and five years prior to that as president of Meineke, is a well-established leader within the company and has more than 20 years of overall industry experience to help him in his new role.

“Danny has been a trusted and invaluable partner over the past decade as we built our unique, holistic automotive services platform. As COO, he will play a critical role in integrating the operations across our offerings and driving our share of wallet strategy to fully unlock the power of our data ecosystem with more than 29 million unique customers,” said Driven Brands CEO, Jonathan Fitzpatrick.

“Under his leadership, Take 5 Oil Change, our fast, friendly and simple quick lube model, has grown to over 800 locations with a pipeline to more than double in the coming years.”

For his part, Rivera said “I am humbled to be appointed to this newly created COO role. Building on the incredible foundation that our team has created, I am committed to further differentiating our value proposition across our growing platform by more deeply integrating our offerings to meet our customers’ car care needs.

“It is a privilege to work with our segment teams that are leading these iconic brands and I have never been more excited about the potential to drive more value for our customers and ultimately our shareholders.”

Alongside this announcement comes further news that former v-p and COO of Meineke, Mo Khalid, will take over Rivera’s place as executive v-p and group president, heading up Take 5 Quick Lube and Meineke.

“I’m excited to return to this incredible, innovative business and for the opportunity to lead such a talented team. Leveraging our proven playbook for growth and differentiated brand, we have never been better positioned to expand our position as a category leader,” said Khalid.


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