Return to Full Throttle Part 2:
Conquering New Challenges

with AkzoNobel’s John Cox and Brad Kruhlak 

what you'll hear:

Navigating the ever-changing landscape of collision repair is no easy feat. Thankfully, industry leaders like AkzoNobel have the advice and expertise to help you tackle the challenges of today. From writing consistent, comprehensive estimates and knowing when to ‘ask’ for additional reimbursements to minimizing re-work and the importance of finding an organizational strategy that works for you, AkzoNobel’s John Cox and Brad Kruhlak are ready to deliver top tips to help your business return to full throttle.

Tune in LIVE on April 25 to unlock your business’ full potential.


Writing consistent, comprehensive estimates–and knowing how to 'ask' for additional reimbursement, when applicable.


Controlling and monitoring material use amid supply chain stresses.


By keeping an organized process, from straight to finish.


Strategies to ensure you repair it right–the first time.

OEM Procedures

Why the continued importance of training and keeping up to date with new techniques and technologies is not a mere trend.

question and answer

Tune in and ask AkzoNobel!

Play Video


AkzoNobel has been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of their products. Their world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. They’re active in more than 150 countries and have set their sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.

John began his career with AkzoNobel in Account Management 20 years ago. A Coaching background along with spending 10 years in a body shop that was very engaged in (and still is) AkzoNobel's Acoat program had him very interested in it from the get-go. He is now the Canadian Acoat Business Services Manager. John is very passionate about helping Organizations and Individuals realize and reach their full potential.
John Cox, AkzoNobel
Services Manager
Brad Kruhlak has been in the trade for 42 years. Starting in Calgary at Reineking Paint & Auto. Once they moved on to concentrate on selling Sikkens, Brad painted at a couple of shops in Calgary, before the Reinekings approached him to be a Technical Rep. in Red Deer in 1995. He stuck around after AkzoNobel purchased Reineking Paint working in Red Deer and Calgary and, in October of 2019 took on the role of the Technical Manager for Canada. To this day, Brad says he still enjoys the many challenges that this business continues to present.
Brad Kruhlak, AkzoNobel
Technical Manager
Allison Rogers is a reporter and editor with Media Matters. She reports on the collision repair industry daily and regularly contributes to the company's host of magazines, including Collision Repair magazine, Bodyworx Professional, Canadian Auto Recycler and Collision Quebec. Allison is also the host of the Collision Repair magazine podcast, Industry Insider.
Allison Rogers, Collision Repair magazine

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Did you miss Return to Full Throttle Part 1 or need a refresher before the upcoming session? Check out the recording of the previous session below!


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