ProColor Crosses the Border: ProColor Collision to enter U.S. market

Toronto, OntarioMondofix (Fix Network World) has announced plans to launch the ProColor Collision brand in the United States.

“There is tremendous potential for the continued growth of the automotive aftermarket space in the United States, in particular the collision business,” said Steve Leal, President and CEO of Fix Network World. “We look forward to growing the ProColor Collision brand by directly pursuing aggressive new strategies that leverage our global track record and benefit industry partners and customers in the U.S.”

Fix Network World acquired ProColor Collision in September 2019 with a vision to expand the valuable brand outside Quebec. The first ProColor Collision location in Ontario, Canada opened in July of this year with another 14 locations expected to launch across Canada by December.

According to research by The Romans Group, the size of the U.S. collision repair industry is $36.9 billion. In addition, the US Bureau of Labor Statistics estimates employment of automotive body and glass repairers is projected to grow four percent by 2028.

In the United States, ProColor Collision will initially focus on building its network in California, Florida, Georgia and the Carolinas. Its team of industry professionals will bring proven experience in sales, operations and marketing as well as standardized tools and training to help prospective franchisees grow their business further.

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