Blainville, Quebec — Fix Network World on Thursday announced three autobody shops in Southern California had joined its ProColor franchise, the first locations in the U.S. for the two major international collision brands.
In 2019, Fix Network World bought the Canadian brand ProColor brand from Uni-Select declaring that the 172 ProColor shops combined with roughly 300 from Fix Auto Canada–created the largest collision chain in Canada. In 2020, Fix Network World announced their expansion of the ProColor into the U.S.
The shops joining the ProColor brand are La Puente, China and Yucca Valley, Calif., collision repair facilities, which Avalon Holding USA owns. CEO Ashraf Jakvani desires “to establish a network of advanced, one-stop collision repair facilities across the state of California,” according to a statement from Fix Network World.
“The inclusion of the three locations in the network sees our ProColor Collision brand off to a solid start in the US,” Fix Network World CEO, Steve Leal stated. “Ashraf and his team are amazing forward-thinkers who understand the importance of being part of an international network and are keen to establish fully functional and advanced collision repair facilities.”
Fix Network World owns the Fix Auto USA brand, however, the network doesn’t actually own or operate the U.S. collision network doing business under the name. Instead, Fix Network has for years granted that collision company a license to use the brand in America, but the deal runs out in 2021.
The ProColor expansion to Southern California Represents the opening shot in Fix Network World’s campaign to expand to the U.S. Fix Network World’s first plans are to target California, Florida., Georgia, North Carolina, and South Carolina for potential shops.
In addition to its Canadian dominance and expansion into the U.S., Fix Network World also has ties to Fix Autos in nearly a dozen other countries. Its scope makes it a competitor, or partner that body shops should watch.
“We were always keen to expand our operations beyond our traditional boundaries. To realize this dream, the support of an established aftermarket network such as Fix Network World is critical,” Avalon operations director Lou Romo said in a statement. “We were impressed by the ProColor Collision brand’s focus on customer service as well the team’s commitment to helping us optimize our operations. We are leaning on their rich experience in developing end-to-end collision repair facilities in other parts of the world and sharing those proven practices to help us better serve our customers.”
According to Fix Network, Avalon was impressed by Fix Network World’s leadership at the corporate level along with their professionalism in implementing standard operating procedures.
The three shops joining Fix Network World, are I-CAR Gold and all handle calibration in-house. Avalon expects to soon obtain Ford, Honda, Subaru and Tesla certifications.
At ProColor Chino, Fix Network highlighted the “front-end customer services and separate aluminum room,” as well as ProColor La Puente’s “touchscreen technology for estimations” and windshield repair and replacement services from Fix Network subsidiary Novus.
