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The ATI one-day training event "Collision Repair Shop Mastery" will be presented by Keith Manich (left) and Jim Young (right) of ATI.

By CRM Staff

Toronto, Ontario -- July 17, 2017 -- The Automotive Training Institute (ATI) has announced it will hold a special one-day training event for collision repair shop owners. The event has an ambitious title: Collision Repair Shop Mastery. According to ATI, this one-day training course is designed to give you information that you can take back to the shop and put into effect to improve your productivity and profit immediately.

The course will take place at Sheraton Toronto Airport Hotel, located at 801 Dixon Road, in Toronto. The training lasts from 8:30 a.m. to 4:30 p.m. and includes lunch.

Presented by Keith Manich and Jim Young of ATI, the course promises to cover numerous topics, including how to inexpensively market your shop to increase car count, how to determine and control the right mix between insurance and customer pay, how to take waste out of the production cycle, negotiation tactics and how to control what impacts your key performance indicators.

Manich is the Director of ATI’s Collision Division and has over 30 years as a body technician, painter and shop manager in both small and large shops. He has also traveled internationally as a senior manager for one of the largest MSO groups in the US. He is a former I-CAR coach and trainer and has extensive knowledge in the financial and business productivity areas.

Young is ATI’s Management Consultant/Coach and has been in the industry for over 30 years. He is an ASE master body and refinish technician and an ASE certified and Vale Estimatics graduate estimator.

ATI says the course will also cover how to use technical information to add lines to the estimate that can be reinforced with documentation.

Members of Collision Industry Information Assistance (CIIA) are eligible to receive 15 percent off the price of admission.

For more information or to reserve seats, please contact Chris Barrett at 410-862-9550 or via email to cbarrett@autotraining.net.

 

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