Regina, Saskatchewan — Uni-Select and its flagship brand Bumper To Bumper have announced a major partnership with the Canadian Football League, the Saskatchewan Roughriders.
As reported by Uni-Select, this partnership will see the Bumper to Bumper logo prominently featured on the right chest jersey patch of all four of the team’s jerseys, solidifying the company as a significant partner of the franchise.
“We are extremely excited to partner with the Roughriders and have our brand woven into the fabric of Saskatchewan’s team,” said Émile Gaudet, President and Chief Operating Officer, Uni-Select. “We know how well-respected the team is across the Canadian Football League. And we are thrilled to become a part of Rider Nation!”
This partnership will also include exclusive contesting rights, tickets for customers to games at Mosaic Stadium and co-branding.
