Glen Mills, Pennsylvania — November 18, 2013 — Axalta Coating Systems’ custom waterborne, Beyond Bronze paint on a Ford F-350 truck received favorable attention from attendees and judges at last week’s Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, Nev. The F-350 was customized with recycled and eco-sensitive materials by the EcoTrek Foundation EcoTrek won Ford’s Outstanding Achievement in Design Award for its stylish customization and eco-friendliness.
EcoTrek’s winning truck, known as an eco-expedition vehicle, is the brainchild of EcoTrek Foundation Executive Director, Tom Holm. The truck is a collaborative effort, with Ford sponsoring the vehicle, the U.S. Navy developing algae-based bio-diesel fuel that powers the truck, and Axalta donating the paint that was applied by students studying collision repair and vehicle refinishing at Los Angeles Trade-Technical College (LA Trade-Tech).
