By CRM Staff

Toronto, Ontario -- July 12, 2019 -- CARSTAR's Acceleration Conference had a successful second day full of networking, learning, and lots of fun in the windy city of Chicago.

Kicking off bright and early, Matt Bell, Vice President of Human Resources at Driven Brand led the opening ceremonies and filled attendees in on the exciting day there were about to have ahead. 

The first key discussion was led by Jay Baer, an author who has been in the marketing industry for nearly 30 years. Baer led a dynamic and fast-paced discussion on how to turn customers of a business into advocates for the business. Baer captivated the audience with his hilarious story-telling while providing them with strategies to provide excellent customer service.

Following Baer's lively discussion, Jason Verlen took the stage. Verlen has also had lots of experience in marketing and often writes about the future of automotive technology. Verlen's discussion highlighted how business models rapidly rise and fall, and the technology-driven innovation of collision repair spaces. Verlen also discussed how to improve productivity and the customer's overall experience. 

After the two lively discussions, with many mini-discussions in between, CARSTAR attendees got to attend a vendor expo where they received information about key partners around North America while snagging goodies and networking with other members. There was also an insurance breakout discussion that featured many key industry leaders.

The conference day closed early, allowing attendees to further explore the city and get ready for another day of CARSTAR's Acceleration Conference.

Friday's line-up includes OE panels, lively skits, and a Met Gala dinner.

For more information on the event, click here and keep checking in for more CARSTAR updates.


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