By CRM Staff
Toronto, Ontario -- March 5, 2019 -- The Nissan Leaf is the world's first electric car to surpass 400,000 sales.
The Leaf, which was introduced in 2010, became the world’s first mass-market electric vehicle, offering electric driving capabilities at a non-luxury price.
“This milestone is a powerful statement that 400,000 customers, and counting, value the Nissan LEAF for the excitement, confidence, and connection it delivers," said executive vice president Daniele Schillaci, Nissan's global head of marketing, sales and electric vehicles. “The Leaf remains the icon of Nissan Intelligent Mobility, our strategy for moving more people to a better world."
When launching the Leaf back in 2010 Nissan pledged to become a global leader in producing and promoting vehicles with zero tailpipe emissions. Since that time Nissan has formed partnerships around the world under its Nissan Energy initiative. The partnerships have been instrumental in leveraging the ability of electric car batteries to store energy and share it with homes, businesses and power grids. As a result, electric vehicles have developed as not just environmentally safe vehicles, but also tools to help promote efficient energy use.
The number of current Leaf vehicles sold worldwide is enough to save the globe 3.8 million barrels of oil per year.