By CRM Staff 

Toronto, Ontario -- February 28, 2019 -- Axalta has announced Unrivaled, a new building products prefinish program.

Unrivaled is designed to deliver coating system solutions for factory application. The program includes Axalta’s top products, engineered to produce quality and performance.

"Our program leverages our long history supplying market leading siding manufacturers. We look forward to bringing our application and color expertise to prefinishers to help them drive impactful results, whether that is helping introduce new colors, optimizing paint usage or improving quality," said Craig Lyerly, general sales manager for Industrial Wood Coatings.

"The launch of Unrivaled celebrates the culture of innovation built over the Axalta's 150-year history. The new name is a direct reflection of the value we deliver to our customers," said Wade Arnold, vice president and general manager for Industrial Wood Coatings

To learn more about Unrivaled, visit



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