By CRM staff
Toronto, Ontario -- October 5, 2018 --The historical Memorial Cup has gained a new sponsor this year, one that involves a player in the automotive industry, Kia Canada Inc.
With Kia as the new sponsor for the tournament, they have also joined forces alongside the Canadian Hockey League, Western Hockey League, Ontario Hockey League and the Quebec Major Junior Hockey League.
The news hit the world on Thursday when the logo for the 2019 Memorial Cup and the host city was presented by Kia Canada on Thursday, the 2020 Memorial Cup will be held in Kelowna, British Columbia.
"At Kia, we believe in the power sports has to bring people and communities together so, as we enter our 20th year in Canada, we are proud to be a new partner of the Canadian Hockey League – the highest junior echelon of Canada's favorite sport," said Michael Kopke, director of marketing for Kia Canada Inc.
This partnership means the motors manufacturer will have the opportunity to engage with CHL fans and communities across the country as an associate partner of the CIBC Canada Russia Series and the Sherwin-Williams CHL/NHL Top Prospects Game.
Throughout the regular season, they will help spotlight some of the league's best teams with featured content and title sponsorship of the CHL's popular weekly top 10 rankings. They will then join each regional league as a playoff partner during the stretch drive towards the Memorial Cup, that will be presented by Kia.
This tournament has shaped the way junior hockey is played in North America. The trophy was originally known as the OHA Memorial Cup and was donated by the Ontario Hockey Association in March 1919, in remembrance of the many soldiers who paid the supreme sacrifice for Canada in the First Wold War.
The 2019 Memorial Cup Presented by Kia will feature the host, Halifax Mooseheads along with the champions from the WHL, OHL, and QMJHL competing May 16-26.
"We are excited to work together to align our goals and build a strong partnership that includes creating a unique and memorable experience at our distinguished national championship. We look forward to the Memorial Cup Presented by Kia in Halifax this May, and our 2020 event in Western Canada," Branch said.