By CRM Staff
Toronto, Ontario -- May 25, 2018 -- Porsche Cars Canada has just announced the appointment of Colas Henckes as its new marketing director, effective July 2, 2018.
"We are delighted to welcome Henckes to Canada," said Marc Ouayoun, president and CEO, Porsche Cars Canada. "We've had the opportunity to work together for several years in France and he is very well positioned to tackle this new challenge. With his expertise in Motorsport, experiential events and social media, he is poised to pursue the excellent work that Margareta Mahlstedt has executed in this role."
Henckes will join Porsche Canada from Porsche France, where he held the position of marketing director since 2008. Prior to he was the brand's press and public relations manager. He also held various PR, sales and marketing roles with BMW France, among others. Henckes will carry the torch from incumbent Margareta Mahlstedt, who will become marketing director at Porsche Cars Great Britain.
"I am quite enthusiastic to join Porsche Cars Canada to help support the development of the brand, put forth its digitalization plans and, above all, prepare for the arrival of the first fully electric Porsche," said Henckes.