Joe Piercey and the new Fix Auto Brantford team.

Brantford, Ontario -- December 7, 2017 -- Daryll O’Keefe, General Manager for Fix Auto Ontario Region, is pleased to welcome a new facility to the Fix Auto Canada network in Brantford, Ontario.

Joe Piercey, owner of the new Fix Auto location, is excited to start serving customers in Brantford and Brant County with collision repair services in their brand new, 7,500 square foot facility.  With 30 years in the collision industry and three years as a shop owner, Piercey is happy to partner with Fix Auto. 

Collision repair has been a longstanding tradition in the Piercey family, with Joe’s parents supporting him throughout his career. Joe is Sam Piercey’s son, Collision Repair magazine’s long-standing columnist until his tragic passing in the summer of 2016. Joe Piercey’s oldest son is now a third-year apprentice working with him at the shop, and his youngest son is attending Georgian College, also pursuing a career in the automotive industry. “I am proud to show my boys what hard work and commitment can achieve,” said Piercey.

Piercey’s decision to join Fix Auto is based, he says, on values. “For us, it’s all about integrity and high quality workmanship, values we share with Fix Auto,” commented Piercey, who believes the support and expertise of joining a franchise will help him focus on the future of his family in the business. Piercey believes the management and office tools now available to him will help to streamline processes and complement his growing business. Now, with the support of Fix Auto, the Brantford team is dedicated to ensuring customers receive high quality repairs and that they get back on the road safely.

“This is a very rewarding living,” commented Piercey in a conversation with Collision Repair magazine. “I’m very much looking forward to getting busy and keeping busy. I’m also looking forward to building a legacy for my children.”

In a statement on Fix Auto Brantford, Daryll O’Keefe commented, “We are pleased to partner with Joe and his family. We are also very happy to see his sons getting into the collision industry to continue Joe’s dedication to customers and the industry.  We welcome the Fix Auto Brantford team and we are looking forward to working in partnership with them.”

For more information on Fix Auto, please visit


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