Charlotte, North Carolina -- May 13, 2016 -- CARSTAR North America threw the business into high gear recently at Kansas Speedway, thanks to a joint promotion with CARSTAR’s new paint partner, Axalta Coating Systems.
The No. 88 Axalta/CARSTAR Chevrolet SS, driven by NASCAR’s 13-time most popular driver, Dale Earnhardt Jr., raced under the lights in Kansas City, Kansas. He started 22nd and finished 15th in the paint scheme dubbed “Solar Flare” which featured the CARSTAR logo prominently on the car.
“This was an incredible opportunity to further strengthen our relationship with various franchise partners across North America and showcase the CARSTAR value proposition to prospective new ones,” said Michael Macaluso, President of CARSTAR North America. “Although Dale Jr. did not take the checkered flag, we all had a winning experience with our partners at Axalta."
As part of the race weekend, Axalta hosted CARSTAR corporate team members, store owners and potential franchisees for dinner and a behind-the-scenes experience at the track. Guests had an opportunity to meet Dale Earnhardt Jr. and tour the NASCAR Sprint Cup garage, among other activities.
“It was an honour to carry the CARSTAR colors on the No. 88 Axalta car and represent the CARSTAR shop owners and thousands of employees across North America at Kansas this spring,” said Jim Muse, Axalta’s North America Sales Director.