Television personality and car customizer KC Mathieu has been named by BASF as a new celebrity spokesperson for the company's R-M line.

Southfield, Michigan -- March 20, 2016 -- Star of the Discovery Channel’s show Fast N’Loud and owner of KC’s Speed Shop, KC Mathieu, is teaming up with BASF to become the newest spokesperson for the company’s R-M automotive refinish line. The partnership got underway at the 39th annual Alliance of Automotive Service Providers NORTHEAST Show in Secaucus, New Jersey. The show took place March 18 to 20, 2016.

“The NORTHEAST Show is an ideal place to showcase the quality and flexibility of R-M and highlight our work with a talented pro like KC,” said Tina Nelles, Marketing Services Manager of BASF.

Mathieu hosted an autograph session at the NORTHEAST show on Saturday, March 19. The BASF booth also hosted a 2015 Ford Mustang Ecoboost from Ice Nine Group featuring custom R-M white and crystal black paint.

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