Richfield, Ohio -- February 4, 2014 -- OEConnection has announced that Nissan Canada has selected its collision parts ordering and fulfillment solution â€“ CollisionLink âˆ’ for the automakerâ€™s national network of dealerships. As part of the agreement, Nissan Canadaâ€™s Market Shield program will integrate through CollisionLink, which the company says will give dealerships the opportunity to compete more aggressively with aftermarket suppliers, while providing shops with incentives to use more Genuine Nissan Parts in the repair process. Nissan Canada is the fifth automaker in Canada, and joins nine automakers in the U.S., to utilize OEConnectionâ€™s Parts Marketing Administration (PMA) technology platform for the management of a nationwide OEM parts program.
â€œWe are honoured to support the wholesale parts marketing goals of Nissan Canada and we welcome their franchise dealerships to our parts e-commerce marketplace,â€ said OEConnection President & Chief Executive Officer Chuck Rotuno. â€œSince its launch in Canada less than two years ago, CollisionLink has experienced widespread adoption among the collision repair industry for its ability to drive efficiencies, increase parts ordering accuracy and serve as the single gateway to OEM discount parts programs.â€
Eric Ledieu, Director of AfterSales at Nissan Canada, said, â€œProviding our dealerships with the best technology to streamline the parts ordering process and boost efficiencies is a top priority at Nissan Canada. CollisionLink has a proven track record for increasing OEM parts sales while meeting the needs of body shop customers and vehicle owners. Whatâ€™s more, OEConnectionâ€™s technology enables us to effectively manage our Market Shield program and facilitate greater access to Genuine Nissan parts throughout Canada.â€
Implementation of CollisionLink throughout the Nissan Canada dealer network will begin this month. The CollisionLink Canada application, website and supporting documentation are available in English and French. For more information, please visit en-ca.oeconnection.com/login.aspx