Winnipeg, Manitoba -- January 24, 2014 -- Manitoba has seen close to 30,000 collision claims filed with Manitoba Public Insurance (MPI) over the last six weeks, and the a statement from the insurers says the thousands of crashes in the province are the direct result of motorists driving too fast on ice/snow-covered roads.
MPI recently launched its â€œTake it Slowâ€ advertising campaign â”€ TV, radio, outdoor and web to heighten motoristsâ€™ awareness about driving to road conditions. Road safety tips on this topic can also be found on MPIâ€™s website at mpi.mb.ca.
"Driving is challenging under the best of road and weather conditions,â€ said MaryAnn Kempe, vice-president of Corporate & Community Relations, Manitoba Public Insurance. â€œWinter weather conditions â”€ extreme cold, heavy snow, slush, freezing rain â”€ can change dramatically during a very short period of time. Drivers need to adjust just as quickly. By doing so, a collision could be avoided.â€
Based on Manitoba Public Insurance collision data, driving too fast for road conditions is clearly a contributing factor in collisions. Speeding accounted for 34 per cent of all people killed in a collision in 2011 and 17 per cent of all serious injuries sustained in collisions in 2011.