Stow, Ohio -- September 24, 2013 -- Matco Tools will run its second annual Tools for the Cause campaign, following the success of last year's campaign. Tools for the Cause is a year-long program where Matco offers special edition pink products and donates 15 percent of the sales to the Susan G. Komen Foundation. The company surpassed its $100,000 fundraising goal for 2012 and raised 1.5 times more than expected. To date, the tool company has donated more than $250,000 to help find a cure for breast cancer.
â€œAfter the overwhelmingly positive response to last yearâ€™s campaign and the demand for more products, we are looking forward to kicking off the second year and introducing additional special edition tools,â€ said Tim Gilmore, president of Matco Tools. â€œBreast cancer is a topic that hits home for many of our franchisees and employees, and we welcome the opportunity to raise awareness and funds that help support finding a cure.â€
The second annual Tools for the Cause campaign will start on October 1, 2013 and run through September 2014. During that time, Matco will sell its special edition pink products through its distributors and online. Antron Brown, Matcoâ€™s top fuel pilot, and his crew, will also show support by unveiling a newly designed pink Matco race car and fire suit during the October races.
Matco will continue to sell its current special edition pink products through September 30, 2013. Starting in October, the company will make available the following pink products for the new Tools for the Cause campaign:
MTP4PINK - Pink Pocket Pen Light
DPCC3P - Pink Diamond Cleaner Files
CS2APTC - Black Creeper Seat
FCPINK - Pink Fender Cover
SP2SGK - 2-Piece Plier Set - Pink handles
PP3CSPNK - Pink Power Probe III
HTPINK - Telescoping Inspection Mirrors Set
MSC4BKPK - Black MSC4 Service Cart with logo
MBKP - Pink toolbox bank
TGMP(XS-XXL) - Pink gloves
ABPINK â€“ Dragster
897UHP - Knives
PDMC275 - Hat
PDTFCT13(S-XXL) - T-Shirt
For more information on Matcoâ€™s partnership with Susan G. Komen and Tools for the Cause products currently available, visit toolsforthecause.matcotools.com
. New special edition pink products will be available starting in October 2013.