Toronto, Ontario — Nissan announced a change to its Canadian management team; effective Apr. 1, Steve Rhind, current director of marketing for Nissan Canada, and Adam Paterson, current managing director of INFINITI Canada, will swap positions.
In his new role as managing director of INFINITI Canada, Rhind will be responsible for all aspects of the INFINITI organization in Canada, including: sales, product planning, aftersales and marketing. He will report to Jeff Pope, vice president of INFINITI Americas.
Rhind has held the position of marketing director since June 2014, but his career with Nissan Canada began in Aug. 2013 as the company’s chief marketing manager.
Paterson’s new responsibilities as director of marketing for Nissan Canada will include the planning and implementation of all marketing communications and media for national, retail, digital, customer relationship management, sponsorships and auto shows. He will also be responsible for the product planning, and day-to-day market actions on Nissan products while reporting to Steve Milette, president of Nissan Canada.
Paterson has been managing director of INFINITI Canada since Sept. 2017. His career with Nissan dates back to Nov. 2011, when he, like Rhind, served as the company’s chief marketing manager.
“Adam and Steve have been pivotal to Nissan Canada’s success in recent years, leading their respective teams to sales growth and effective brand evolution for both Nissan and INFINITI,” said Milette. “In their new roles, Steve and Adam will be able to apply their proven leadership skills and expertise with a fresh perspective to further revitalize NCI’s business. This happens at an opportune time as we prepare to offer Canadians the freshest vehicle lineup among our key competitors.”
Rhind and Paterson will continue to be based out of Mississauga, Ontario.