Mercedes-Benz Canada announces Dimitris Psillakis as president and CEO

Toronto, Ontario — Dimitris Psillakis has been appointed as president and CEO of Mercedes-Benz Canada, effective September 1, 2020. Psillakis succeeds Brian D. Fulton, who after 26 successful years with Mercedes-Benz announced that in February he will be departing the company to pursue other opportunities.

“Mercedes-Benz AG benefits from the strongest talent pipeline in the automotive industry and Dimitris’ appointment as President and CEO of Mercedes-Benz Canada is proof of that,” said Nicholas J. Speeks, CEO of Mercedes-Benz North America. “Dimitris has demonstrated an impressive ability to grow Mercedes-Benz in key markets by building deep relationships with dealer partners and key stakeholders. I want to sincerely thank Brian for his 26 years of commited service to the organization.”

In his new role as President and CEO of Mercedes-Benz Canada, Psillakis will assume overall responsibility for Mercedes-Benz passenger cars, Mercedes-AMG and Mercedes-Benz vans. 

Psillakis joined Daimler AG in 1992 as a management trainee with Mercedes-Benz Hellas (MBH) and rose through the ranks of the Greek subsidiary over a number of years, culminating in his promotion to general manager of passenger cars in 2001. In 2009, Psillakis moved to Mercedes-Benz do Brasil Ltda to serve as managing director for passenger cars in South America and Vans Sales Brazil. In the following six years. In 2015, Psillakis joined Mercedes-Benz Korea as president and CEO. Under his leadership, the South Korean market became the 5th largest in the world for Mercedes-Benz Cars while achieving top-ratings in customer satisfaction.

Psillakis is a native of Greece and holds degrees from the University of Kent at Canterbury and The Imperial College Business School at the University of London, U.K.

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