IndyCar racer becomes brand ambassador for CSN

By CRM staff

Toronto, Ontario — October 3, 2018 —    James Hinchcliffe, otherwise known as Canadian IndyCar icon The ‘Mayor of Hinchtown’, is taking on the role as the first-ever brand ambassador for CSN Collision Centres.

When making the decision for the first-ever brand ambassador, vice president for marketing and sales at CSN, Larry French, said that he knew James would be the “perfect fit.”

“James represents all of the qualities we embody as a company: he’s genuine, caring and a true professional and we’re thrilled for the CSN-Hinchcliffe journey,” said French.

Hinchcliffe says he is very pleased to be taking on this role for the company.

“I’ve been driving all my life and performance, excellence and safety are so important to me. I truly believe CSN shares these qualities. I look forward to spreading the word about the great work that they do every day.” he said.

This fall be prepared to see Hinchcliffe appearing in an integrated CSN marketing campaign. In addition to this, they will also be working alongside the Make-A-Wish Canada foundation to help with fundraising.


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