Line-X debuts custom truck division, 2014 Chevy “Commander Series” at SEMA 2013

Huntsville, Alabama–October 24, 2013–LINE-X has announced the company will be attending SEMA 2013 where they will debut two of the company’s latest offerings.

At SEMA 2013, which runs from Nov. 5-8 in Las Vegas, LINE-X will unveil their corporate plan to enhance the consumer retail experience by announcing an all-new custom truck division for the LINE-X Network.

Complete with a re-designed retail experience, LINE-X says franchisees will now be able to offer a turnkey aftermarket performance solution for truck owners and enthusiasts. Building upon its new capabilities, LINE-X says it will also be unveiling its latest project vehicle for Willie Robertson, CEO of Duck/Buck Commander and star of the hit A&E reality television show Duck Dynasty. Official details of the secret vehicle project have yet to be disclosed, but the highly anticipated vehicle unveiling will take place in the LINE-X booth(#34123), located on the upper level of the south hall, at 1:30 p.m. on Thursday, Nov. 7, 2013.

“LINE-X is continuously working to innovate and diversify outside of the traditional spray-on truck bedliner market. Our new focus will provide the continued growth necessary to meet consumer demands and enhance the tools available for franchisees to succeed,” says Kevin Heronimus, CEO of LINE-X Protective Coatings. “Through our recent partnership with AAG, LINE-X is excited to be able to provide new services to our consumers. We are thrilled to debut our new resources on our SEMA project vehicle for Willie Robertson. Although still confidential, this project and design unveiling will excite car customizers and consumers alike.”

Although primarily known for its spray-on truck bedliners, the new LINE-X booth will feature an assortment of product application and accessory information, from traditional truck bedliners, to utility vehicles, SWAT trucks and full exterior vehicle coatings. 

For more information about the company, please visit LINEX.com.


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