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A PC Insurance commissioned survey found that safe driving discounts are the prime factor for most Canadians, with collision and liability coverage ironically considered the second and third most important factors in an auto insurance policy. The survey polled 1,500 Canadians, asking which factors they considered important, along with the most common misconceptions about auto insurance. Safe driving discounts topped the list, with 50 percent considering it the most important factor. This was followed by collision coverage at 42 percent, liability coverage at 38 percent, bundles with home insurance at 38 percent, and multi-car discounts at 25 percent.

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