Formula Honda welcomes Honda delegates from Japan


By Alex Dugas

Markham, Ontario — November 23, 2017 — Nothing shows caring like travelling thousands of miles to learn more about your company’s international operations. Eri Amimoto and Yohei Nakamura of Honda Japan recently travelled to Formula Honda in Markham, Ontario, in order to receive a hands-on experience of Honda operations in Canada, and take a lesson in the Canadian way of collision repair.

Cuong Phung, Director of parts and Wholesale at Formula Honda, said: “The Japanese market is quite different in terms of demographics, for example. Their customers and staff member are primarily from Japan while the North American market includes a much more various demographic.”

Collision Repair magazine got the opportunity to join the delegates along with key Honda stakeholders on a tour through Formula Honda’s Markham facilities, where Amimoto and Nakamura learned about day-to-day operations, parts management and inventory as well as customer relations. The tour closed with a roundtable meeting where the delegates took the time to ask specific questions about operations, products as well as future plans. Overall, the meeting conveyed Honda’s commitment towards their Canadian counterparts.

At the end of the day, Aminoto and Nakamura left knowing a little more of what it’s like to be a Formula Honda in Markham, Ontario.


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