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SHIFT HAPPENS

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By ALLISON ROGERS

As we close out another year, it’s a given that we all reflect on conversations we’ve all had about industry change. Those passionate discussions that ignite our hopes for a better future in our industry. Year after year, the collective industry gathers thoughts from the year; we share our dreams and vow that this upcoming year will be the year we see real transformation.

Yet, as we flip the calendar, it often feels like we’re stuck in a loop, discussing the same challenges year after year.