Desjardins to rebrand State Farm Canada business

State Farm Canada

By CRM Staff

Levis, Quebec — November 21, 2017 — The State Farm Canada business that was acquired by Desjardins Group in 2015 will rebrand to Desjardins Insurance over the next two years.

Desjardins completed the purchase of State Farm Canada’s property, casualty and life insurance operations, as well as its mutual fund, loan and living benefits companies, in January 2015.

“This is an exciting step in the evolution of Desjardins. We have a well-known and very strong brand, this will contribute to strengthening it across Canada,” said Guy Cormier, President and CEO, Desjardins Group.

The brand transition will begin on May 1, 2018, and will be completed by December 31, 2019.

State Farm clients in Canada will be served by their current agents who will transition to the Desjardins Insurance brand under the new Desjardins agent network.

Denis Dubois, President and Chief Operating Officer of Desjardins General Insurance Group, added: “We are committed to the exclusive agent network, which provides clients and consumers the added value of personal service and advice from a trusted insurance professional in their community.”

Desjardins Group is the leading cooperative financial group in Canada and the fifth largest cooperative financial group in the world, with assets of $276,3 billion.


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