San Diego, California — Mazda is officially dipping their toes into the world of collision repair as the automaker announced on Tuesday that they are pairing up with Mitchell International to launch the Mazda Collision Network.
The Japanese automaker is calling on their U.S. dealerships, multi-shop operators (MSOs) and independent repair facilities to join up with the network to “to enhance customer loyalty, improve workflow efficiency and attract new business,” according to the press release.
“Our customers are at the heart of everything we do,” said Rob Milne, v-p of aftersales and technical services at Mazda North America.
“Through our collaboration with Mitchell, we can extend the Mazda experience to collision repair—supporting customers at every stage of the vehicle lifecycle, from purchasing a new car to properly restoring it following an accident.”
The two companies say that this new model differs from other network models implemented by other automakers in it’s metrics-driven approach.
“Participants must meet leading industry standards for business operations, training, tools and equipment. Ongoing, systematic monitoring of each job tracks facilities’ continued compliance with program requirements for safe repair, cycle time and customer satisfaction,” according to the press release.
Shops who choose to enter into the Mazda network will be required to use Mitchell Cloud Estimating with Integrated Repair Procedures to access repair procedures.
“We look forward to supporting Mazda and its efforts to deliver an exceptional repair experience,” said Debbie Day, executive v-p and general manager of Mitchell’s auto physical damage division.
“Collision repairers are facing unprecedented challenges due, in large part, to rapid advancements in vehicle technology. The Mazda Collision Network provides them with the tools and technology they need to meet these challenges head on.”
Shops interested in applying to be a part of the Mazda Collision Network can visit Mitchell’s website for more information.