Toronto, Ontario — Sept. 25, 2019 — Drivers in B.C. may be getting an overhaul in their auto insurance education with a new campaign launch that is setting its sights on ICBC’s perceived ‘monopoly’ in the province.
Designed to instruct as well as give a voice to B.C. drivers, ‘Driving Choice’ aims to inform how auto insurance functions in B.C. in comparison to other provinces. It hopes to educate the public enough that they will feel confident in demanding insurance rate options and changes with their respective Members of the Legislative Assembly.
The campaign comes after revelations that western motorists are paying on average almost $2,000 yearly for auto insurance, nearly 25 percent more than Ontarians. Despite the hike in premiums, they still receive the same benefits as drivers from other provinces, which has been long opposed by IBC.
“Under ICBC’s monopoly, British Columbians pay more for auto insurance than anyone else in Canada, and are denied the benefits of choice and competition,” wrote Aaron Sutherland, the vice president of IBC.
In a comment on ‘Driving Choice’, Sutherland wrote that the campaign “gives a voice to the overwhelming majority of British Columbians who want more choice in auto insurance.”
He notes that other auto insurers in the province are “eager” to compete with ICBC and deliver more for less, but those floodgates need to be opened by the voices of motorists.
“Now, more than ever, the market must be opened to competition and choice to improve the affordability of auto insurance for drivers.”
