Chief to sell Celette equipment in Canada

Celette and Chief executives pictured with Celette equipment.

By CRM staff

Las Vegas, NV — October. 30, 2018 — Distributors of Chief products are now able to offer Celette’s full line of OEM-approved collision repair and measuring systems in Canada. The distribution deal applies to most of North America, South America and China, the two leading collision repair equipment manufacturers announced at the SEMA Show 2018. This announcement expands on a heavy-duty product distribution agreement the companies reached in April.

Chief is part of Vehicle Service Group and Dover. The company says its broad distributor network will make it easier for independent collision repair shops, MSOs and dealers to more quickly and conveniently get the Chief or Celette® equipment they need to achieve a wider range of OEM certifications.

“Celette is proud to expand our market coverage by tapping into the impressive infrastructure and highly experienced representation of the Chief team in these important global markets,” says Pierre Nicolau, president of Celette.

Celette offers a complete range of European collision repair equipment including bench systems, fixture sets, measuring systems and straightening/pulling equipment for vehicles ranging from small cars to heavy-duty trucks. Its equipment has a host of OEM global approvals (homologations). For example, Celette’s Sevenne bench has been approved for use on more than 60 different vehicle brands, including Audi, BMW, Cadillac, Chevrolet, Citroen, Ford, Honda, Hyundai, Isuzu, Jaguar, Jeep, Lamborghini, Lexus, Maybach, Mazda, McLaren, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Rolls Royce, Smart, Subaru, Toyota and Volkswagen, among others. A complete list of homologations is available at celette.com.

The Celette products complement Chief’s extensive line of OEM-approved frame-pulling equipment, vehicle-anchoring systems, measuring systems, joining equipment such as welders and rivet guns, wheel service and alignment equipment, as well as related equipment like adhesive debonders and fume extractors.

“Chief has great respect for Celette’s dedication to highly accurate repairs, and we are excited to represent the brand in the Americas and China,” says Mickey Swartz, vice-president of global collision for Chief’s parent company Vehicle Service Group. “As we continue to see vehicle manufacturers add body shop certification programs or expand the requirements of existing programs, customers can save time and effort by getting all the structural repair equipment they need to achieve certification from a local Chief distributor.”


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