By Tom Davis
Toronto, Ontario — January 18, 2018 — To celebrate 70 years of Porsche, the Canadian International AutoShow in Toronto will feature a display of some of the German automakers iconic vehicles.
“Porsche is among the most iconic of automotive brands and the Canadian International AutoShow is thrilled to be able to tell [the company’s] story, from the beginning in 1948 to the present,” commented the show’s General Manager, Jason Campbell.
The ’70 Years of Porsche’ will look at the company’s history, with the exhibit’s specific focus on key individuals and six of Porsche’s most famous cars.
“We look forward to using this display to tell the story of Porsche from beginning to present,” said Marc Ouayoun, President & CEO, Porsche Cars Canada, Ltd. “The feature area will bring the evolution of Porsche over the past 70 years to life, host a selection of classic, historically significant Porsche models, and integrate memorable motorsport feats, highlighted by claiming overall victory at the 24 Hours of Le Mans a record 19 times.”
Ouayoun added that the exhibition is about looking forward as much as it is about looking back, with some sneak peeks at where the brand is heading.
Although the founder of Porsche, Ferdinand Porsche, started in business in Germany in 1931 doing automotive consulting and development, it wasn’t until 1948 that the first Porsche road car, the 356, was built. Spearheaded by the founder’s son, Ferry Porsche, who couldn’t find the sports car of his dreams, the 356 was constructed in an Austrian sawmill.
When pre-orders warranted, production moved to Stuttgart where a Porsche factory and company headquarters remain to this day.
More information about the Autoshow can be found at autoshow.ca.
