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Bull’s-eye: Project Arrow, the all-Canadian concept car, unveiled in Las Vegas

Las Vegas, Nevada — Two years after the first announcement of Project Arrow, the all-Canadian concept car has made its debut on the international stage.

Unveiled this Thursday at the Consumer Experience Show in Las Vegas, Project Arrow showcases the design efforts of 58 Canadian industry partners. Everything from seats to advanced cyber security has been sourced from a Canadian company, says the Automotive Parts Manufacturers’ Association (APMA).

“The Ontario government challenged us to build this vehicle and they were the first to support us when we launched Project Arrow,” said Flavio Volpe, president, APMA. “This investment is just another part of this government’s incredible and unprecedented commitment to Ontario’s automotive industry.”

More than 200 suppliers offered their services to Project Arrow, said Volpe, joking to the National Post that they could have made four cars instead of one.

The project was funded by the federal government ($5 million); the Ontario provincial government ($1.8 million) and the Quebec government, which offered funds to participating suppliers operating in the province.

Project Arrow’s design comes courtesy of Carleton University, which came up with the winning design proposal back when the initiative hosted a contest in developmental Phase One. It is fully electric, designed to be as aerodynamic as possible and uses a solar-powered roof to power some components and relieve the battery. Side mirrors have been replaced with cameras and sensors, and the builders maintain that the vehicle would meet Canadian road safety standards. It is said to have a range of 500 kilometres and 550 horsepower.

This is not the last time you’ll see Project Arrow; Volpe says the vehicle is set to embark on a grand tour following its Vegas visit.

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