BASF appoints Denise Kingstrom as North American Distribution Director

Denise Kingstrom.

Florham Park, New Jersey — February 17, 2016 — Paul Whittleston, Vice President BASF Automotive Refinish North America, recently announced the appointment of Denise Kingstrom has been appointed North America Distribution Director for BASF Automotive Refinish. The appointment was announced by Vice President Paul Whittleston.

“In line with our strategy to grow market share, Denise and her team are accountable to execute our North America distribution strategy,” said Whittleston. “This includes enhancing the compelling value proposition distributors gain when partnering with BASF and growing their sales. Strategic leadership of ColorSource, the BASF single line distributor program, and of the National Distribution Accounts are also part of her responsibilities.”

Kingstrom began her career with BASF in 1999 with assignments in New Jersey and Mexico. In 2003, she joined the Coatings OEM team as a Field Technical Sales Representative. In 2010, Kingstrom joined the Refinish business leading both Key and Strategic Account teams. She is a graduate of Michigan State University with a Bachelor of Arts and Masters of Business Administration.

For more information, please visit basfrefinish.com.

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