Barrett-Jackson Supercharges Collector Car Hobby in Scottsdale, Exceeds $190.6 Million in Total Auction Sales With 100 Percent No Reserve Docket and More Than 200 World Auction Records

  • Barrett-Jackson records more than $184.2 million in auction sales of 1,907 No Reserve collectible vehicles with 100 percent sell-through rate
  • $1.89 million raised for charity with the sale of five charity vehicles, surpassing the $150 million milestone in total dollars raised for charity to date
  • Average sale price of more than $96,000 per vehicle
  • More than 1,100 pieces of authentic automobilia sold for more than $6.41 million
  • Record number of bidders and impressive attendance surpassing 300,000
  • Record 41 hours of live television coverage on The HISTORY Channel and FYI

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–#barrettjacksonBarrett-Jackson, The World’s Greatest Collector Car Auctions, supercharged the collector car hobby by kicking off the 2023 auction calendar with their flagship Scottsdale Auction, January 21-29 at WestWorld of Scottsdale. In dynamic and trendsetting fashion, the historic event featured a diverse docket of 1,907 No Reserve collectible vehicles totaling more than $184.2 million in auction sales and surpassing 200 world auction records. Leading the charge was the 1989 Ferrari F40 (Lot #1405.1) that sold for $2.75 million. Over 1,100 pieces of authentic automobilia were also auctioned for more than $6.41 million, bringing total auction sales above $190.6 million.

Paying homage to its charitable roots, Barrett-Jackson also sold five vehicles for charity, with 100 percent of the hammer price from each vehicle benefiting its respective nonprofit initiative. Led by the 2024 GMC HUMMER EV Edition SUV VIN 001 First Retail Production (Lot #3002) that hammered for $500,000, the five vehicles raised $1.89 million for charity. To date, Barrett-Jackson has helped raise more than $151 million for charity, surpassing the $150 million milestone on Friday in Scottsdale.

“Barrett-Jackson continues to electrify the collector car hobby with our true automotive lifestyle events,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “We saw a spectacular docket bring incredible sales and set more than 200 world auction records. We also welcomed a record number of enthusiasts to WestWorld, setting the tone for an exciting event season in Arizona. I am especially proud of the additional funds and awareness we built for several deserving charities as we surpassed the $150 million mark raised to date.”

The top 10 auction vehicles that sold during the 2023 Barrett-Jackson Scottsdale Auction included:

  1. 1989 Ferrari F40 (Lot #1405.1) – $2,750,000
  2. 2005 Porsche Carrera GT (Lot #1405) – $1,595,000
  3. 2019 Ford GT Lightweight Carbon Series (Lot #1419) – $1,320,000
  4. 2020 Ford GT Carbon Series (Lot #1390) – $1,320,000
  5. 1966 Shelby Group II Mustang – Built for Ken Miles (Lot #1396) – $770,000
  6. 1967 Chevrolet Corvette Custom Convertible (Lot #1367) – $770,000
  7. 1969 Chevrolet Camaro ZL1 (Lot #1353) – $770,000
  8. 2012 Lexus LFA (Lot #1382) – $748,000
  9. 2021 Ferrari SF90 (Lot #1391) – $742,500
  10. 2019 Lamborghini Aventador SVJ (Lot #1407) – $671,000

The nine-day automotive lifestyle event kicked off with record attendance over its opening weekend, beginning with QT Family Day, when children 12 and under received free admission and included an interactive STEM Fest supported by Ford Motor Company, Lucid Motors and Safe Haven Defense, as well as the Boy Scouts Pinewood Derby. Barrett-Jackson also teamed up with the Driven Project once again to provide supercar therapy to 12 children battling serious illnesses and heavy life challenges.

The following day played host to the Future Collector Car Show presented by Meguiar’s as the event welcomed a young, diverse crowd of enthusiasts celebrating the collector car hobby of tomorrow and featured over 100 future collectibles. The first weekend concluded with the Opening Night Gala, an annual celebration that signifies the beginning of Barrett-Jackson’s auction week. The Gala, a renowned ultimate automotive lifestyle event, featured 56 airmen and women in a salute to Arizona’s Luke Air Force Base and presenting of colors, as well as acclaimed live entertainment from Emerald City Band and DJ Munition, gourmet food and signature cocktails.

“The ‘Barrett-Jackson Magic’ once again made Scottsdale the ultimate place to enjoy the automotive lifestyle,” said Steve Davis, president of Barrett-Jackson. “Our docket perfectly catered to every type of collector and met the demand for professionally built Resto-Mods and original, numbers-matching muscle, as well as the industry-leading selection of quality 4x4s. I’m also proud to celebrate our charity efforts over the years. Together with our collector car family, we’re lifting people’s burden so they can focus on healing mentally, physically and spiritually.”

Several of the most powerful moments during the 2023 Scottsdale Auction featured a vibrant arena of generous bidders and the sales of five charity vehicles that together raised $1.89 million. The charity vehicles that sold during the 2023 Barrett-Jackson Scottsdale Auction included:

  1. 2021 Shelby Super Snake Count’s Kustoms Edition (Lot #3000) – $350,000 to benefit Camp Freedom
  2. 2023 Ford F-150 Lightning 4×4 Super Crew Pickup (Lot #3001) – $275,000 to benefit Fighter Country Foundation
  3. 2024 GMC Hummer EV Edition SUV VIN 001 First Retail Production (Lot #3002) – $500,000 to benefit Tread Lightly!
  4. General Colin L. Powell’s 2015 Chevrolet Corvette Stingray (Lot #3003) – $200,000 to benefit America’s Promise Alliance
  5. 2024 Ford Mustang GT Fastback VIN 001 (Lot #3004) – $565,000 to benefit JDRF. The Mustang hammered for $490,000 and received an additional $75,000 in donations from generous guests on the auction block.

Nancy Brown, CEO of the American Heart Association (AHA), joined Barrett-Jackson Chairman and CEO Craig Jackson and President Steve Davis on the podium to mark the five-year anniversary of the Driven Hearts campaign. The Driven Hearts campaign has reached millions and raised millions to benefit the American Heart Association.

With over 1,100 authentic pieces of automobilia auctioning for more than $6.41 million, the top three sales included:

  1. 1942 17-foot Chris Craft Special Runabout “Wood” Boat Bar (Lot #9484) – $120,750
  2. Large Ferrari Dealership Sign (Lot #9391.4) – $95,450
  3. Circa 1940s-50s Carriage Motors Animated Neon Porcelain Sign (Lot #9490.3) – $86,250

A highly anticipated moment on Saturday was the announcement of the winners in the Barrett-Jackson Cup presented by Castrol. Nearly 50 incredible custom vehicles were hand-selected for the competition. Hot-rod builder Bobby Alloway and automobile designer and builder Troy Trepanier selected the Top 5 finalists and the Ultimate Best of Show winner. Taking the coveted and prestigious Ultimate Best in Show Award, and a $20,000 prize, was a 1969 Pontiac Firebird built by Troy Gudgel at BBT Fabrications and owned by Brad Sather. A 1964 Buick Riviera built by Cruzer’s Customs, LLC., received the People’s Choice Award, which was chosen by thousands of passionate Barrett-Jackson’s fans who voted online.

During the week, entertainment icons, professional athletes and titans of industry joined auction guests to indulge in the world’s most immersive automotive lifestyle event. Celebrities in attendance during this year’s auction included automotive personalities Bogi Lateiner, Dave Kindig, Linda Vaughn, Aaron Shelby, Cody Walker, Dennis Collins, Danny Coker, Richard Rawlings and Ken Lingenfelter; motorsport icons Joey Logano, Ross Chastain, Erik Jones, Casey Mears, Arie Luyendyk Sr., Paul Tracy and Tom Sneva; and other professional athletes and personalities such as Larry Fitzgerald, DeAndre Hopkins, Zaven Collins, Isiah Simmons, Marco Wilson, Richie Incognito, Shane Doan, Bill Goldberg and Michael Buffer.

Click here for a gallery of photos from Barrett-Jackson’s 2023 Scottsdale Auction.

Barrett-Jackson returns to Palm Beach for its second collector car auction of 2023, April 13-15. Advance ticket pricing and VIP packages for the 2023 Palm Beach Auction are available here. Consignments for the 2023 Palm Beach Auction are being accepted here and those interested in registering to bid may do so here.

Join Barrett-Jackson’s online conversation with #BarrettJackson and #BJAC on Facebook, Twitter, Instagram and YouTube.

About The Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming over 500,000 attendees per year, Barrett-Jackson produces live collector car auctions in Scottsdale, Arizona; Palm Beach, Florida; Las Vegas, Nevada; and Houston, Texas, where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and The HISTORY Channel, as well as all the cars, all the time via their produced livestream on Barrett-Jackson.com. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.


Barrett-Jackson Communications
Rodney Scearce, Director of Public Relations at (480) 306-8251 | RScearce@Barrett-Jackson.com

Automotive Media
Aaron Cook, TimePiece PR & Marketing at (214) 520-3430 | ACook@TPRM.com


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