Axalta announces annual Brilliant Refinishers Program

By CRM staff

Toronto, Ontario — October 15, 2018 — In what is now the second annual Brilliant Refinishers Program, Axalta has announced the North American distributors that have demonstrated outstanding and consistent year-after-year results with Axalta refinish products.

The program celebrates up to fourteen regional distributors during a NASCAR race weekend this fall when Axalta is the primary sponsor of the No. 88 Axalta Chevrolet Camaro ZL1. 

“This program is very important to us. It allows us to recognize our regional distribution partners who are deeply committed to growing their businesses with Axalta,” said Troy Weaver, vice president of Axalta North America Refinish.

Axalta launched the first Brilliant Refinishers program in 2017 to recognize the excellence of regional distribution partners. Those who qualify for recognition will be notified by late September and invited to participate in the VIP race weekend experience at the NASCAR Cup Series season finale in Homestead (Florida) this November.

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