Rick FiferFrom Rick FiferHomeWORD OF MOUTH IS DEAD!AkzoNobelStory by BY RICK FIFER, ACOAT SELECTED BUSINESS SERVICES, AKZONOBEL Most collision repairers will list word-of-mouth as a core component of their marketing strategy. But how can word-of-mouth be part of a strategy? It’s incredibly difficult to measure and all but impossible to manage! Relying on word-of-mouth as part of a marketing strategy is like […]December 13, 2024Page 1 of 1
