Doug Kirk

Doug Kirk

Doug Kirk has had a wide and varied career in the automotive industry, having first begun his journey as an apprentice painter in the United Kingdom. He has worked in senior level positions at businesses such as Nexa, AkzoNobel, LKQ and Sherwin Williams. Kirk is interested in the continued challenges that face the industry.

From Doug Kirk
Profitability
Opinion....The New Profitability: Why shops need to reframe and rebalance the business model
The Collision Repair Index 2026 confirmed what many collision repairers have known for years. Insurer pressure, rising labour costs, increasing administrative demands and the growing complexity of modern vehicle repairs continue to place unprecedented pressure on shop profitability.
August 13, 2026
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Business
OVERSKILLED AND UNDERPAID
WHY THE REAL ISSUE IS NOT SHORTAGE OF TALENT, BUT TASK DEPLOYMENT
December 22, 2025
Overskilled Underpaid
Business
Too hot to handle: EV refinishing safety considerations
Toronto, Ontario -- Within the global collision repair market, much of the attention regarding EV repairs has centred on one critical issue: the safety of...
June 16, 2025
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Business
ECO-FRIENDLY, PROFIT-HEAVY
April 15, 2025
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Business
Kirk's Corner: Look out for liability
Toronto, Ontario -- When I read articles or overhear conversations about ADAS repairs, there’s one thought that immediately jumps to mind: liability...
February 28, 2025
Look Out For Liability
Home
SILOS AND SHADOWS
CHALLENGING THE STATUS QUO IN A FRAGMENTED MARKETPLACE Column by DOUG KIRK Is the global collision repair industry broken? The world of collision repair is remarkably similar around the globe with very common business practices and models or what we now refer to—somewhat laughingly, in my opinion—as ecosystems, and depending on your personal position in […]
December 13, 2024
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