AkzoNobel joins CIECA

By CRM staff

Toronto, Ontario — January 22, 2019 — AkzoNobel is the most recent company to join the Collision Industry Electronic Commerce Association (CIECA).

CIECA is a group that develops collision industry electronic standards, codes and messages and provides implementation guides to make the industry more efficient.Their overall goal is to deliver benefits to the collision repair community through reduced development and support costs, and faster development times.

“We’re excited to join CIECA, so we can continue to provide our customers with best-in-class e-solutions,” said Tony Mahon, business services manager, AkzoNobel Vehicle Refinishes. “As an industry leader, AkzoNobel understands that data standards in collision repair are key to quickly offering web-based solutions to distributors and body shops. CIECA allows all industry segments to communicate electronically/securely with ease, and the CIECA standards enable us to exchange information more efficiently with external partners and to continually develop new data-driven solutions that help our customers grow their businesses.”

Mahon said the company also sees great benefits partnering with CIECA to help alleviate a major trend impacting the industry’s serious skills shortage. “It has been difficult to attract the next generation of trained professionals into the repair industry,” he said. “As we move toward blended learning material, digital sharing is a large part of knowledge transfer. Digital tools give a more flexible and efficient delivery of information, in coordination with physical application training.”

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