Montreal, Quebec--August 30, 2010--Excitement, sunblock and a little bit of burnt rubber was in the air this weekend at the NAPA Auto Parts 200 in Montreal.

The NASCAR event attracted more than 70,000 people to the Circuit Gilles Villeneuve, including a large contingent of 3M's team and industry partners.

"This is our fourth year at the Montreal race," said 3M's Scott Blanchard. "We have a hospitality tent here for our best customers. This is the activation event for our NASCAR sponsorship here in Canada at the Nationwide race, so we're really excited to be here."

Colin Braun raced in the number 16 car for 3M. At just 22 years old, Braun is the second-highest ranked rookie in NASCAR. He came by 3M's tent before the race to sign autographs and answer some questions from fans.

"I love coming up here," Braun told the crowd. "This is such a great city to come out to--the city's great, the race track is really fun, it's neat to see all the fans that come out, and it's cool to drive the 3M Ford Fusion."

The Montreal track--full of twists and bends--isn't what many NASCAR drivers are used to, which made for interesting conditions.

"It's going to be really interesting to watch to see how people save their equipment and save their brakes," Braun said before the race.

And it was interesting. By the end of the Sunday race, much of the field had been involved in accidents, driver Robbie Gordon gave up the first-place position after running out of gas in the last lap, and Boris Said took home the checkered flag after beating out Max Papis by just .012 seconds, the fifth-lowest margin in NASCAR history.

3M and their customers, for their parts, went home with sun tans, an impressive sampling of 3M products and memories that will last for years.

Take a look at some of the photos from the weekend's events:

Stay tuned to collisionrepairmag.com for a video feature on the weekend's events.