| PUBLISHERS PAGE |
Changing Landscape
At long last, a monetary incentive to train. Some major developments have taken place recently that I think will soon reshape the entire face of the industry. Recently RBC Insurance came forward with an incentive for collision repair facilities to engage in continuous training. The plan is to give a bonus of $10 on every repair order to those shops that have achieved I-CAR Gold Class status.Although this is obviously not a fortune, I believe that this is the greatest advancement the industry has ...
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| RECYCLING |
Parts Challenge
A repairer offers us his perspective on using recycled parts. I recently invited Jeff Labanovich from Durham CARSTAR to my office to discuss how our industries can better work together. Jeff Labanovich was a natural candidate for me to discuss why there would be any resistance by repairers to use recycled OEM parts, as Jeff himself was an auto recycler, and has experience in the insurance salvage business where he gained insight as to why vehicles are written off and where salvage winds up....
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| MARKETING |
Driving Miss Daisy Crazy
The art and science of marketing everything automotive to women. If you’re interested in marketing to women (and since they are the country’s single most powerful demographic there is no reason you wouldn’t be) then there are several things you must consider.The first thing to consider is the sales process. How are you positioning the features of your product? ...
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| FEATURES |
Strictly on performance
The Reddicks have built their business on performance, not concessions Bernie Reddick’s introduction to the world of collision repair came in 1963 when he was working as a mechanic by day and driving on the stock car circuit by night. While getting a paint job done on his racecar, the owner of the shop asked Bernie if he would like to partner with him....
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| WHO IS DRIVING |
Last Dollar
An interesting way to prioritize came to light recently. The proposition is that you have a failing company and only possess one dollar. Do you cut back on expenses to make the dollar stave off the inevitable starvation of your family or do you look for the best available opportunity and put it all down? This is the kind of urgency we as business owners need to look at EVERYTHING. We are overwhelmed with information. Every 18 months the information available in the world doubles. With this inf ...
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| WOMAN OF THE INDUSTRY |
Priceless Advice
For Charlene Klyne, the secret is not to sweat the small stuff. Charlene Klyne has some good advice for women starting out in the collision repair industry. “Be yourself. Don’t put up false fronts, don’t create barriers, just run with it,” says the Owner/Operator of Maaco Regina. “Ask questions, and learn.” One could only expect such advice from Charlene, a person who practices what she preaches. Her personal adage is don’t sweat the small stuff.
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