| WHO IS DRIVING |
AccreditationNation-The industry will rise to meet its challenges
For many years our industry has had a desire for a level playing field. At least the honest, hard-working sector that know the difference between right and wrong and practice right everyday. This has been visible through various provincial initiatives started with the greatest of intentions and meeting a variety of success levels. ...
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| REFINISHING |
Eliminating Variables
Eliminating Variables: Nitro Therm Spray is changing refinishing at the atomic level. It’s an old story. No matter the skill level of the painter or the quality of the product, impurities in compressed air can waste time and material. New technology may have the power to change that. This new technology is called Nitro Therm Spray. It has recently become available in North America through Haydell Industries. According to the company it has the potential to increase efficiency, lower cycle time,...
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| EVENTS |
Hot Times - Sherwin-Williams launches their Summer Sizzler event with a bang
Sherwin-Williams Automotive Finishes kicked off their Summer Sizzler event with an energetic and entertaining pre-party at their Toronto location on July 6th. Other locations across Canada will hold their events on August 11th. The Summer Sizzler events across the nation will include motorcycle and car shows, barbecue lunches, and one day only specials from various vendors including 3M, SATA, Evercoat, Carborundum, DevilBiss Mirka, Proform, and of course Sherwin-Williams Automotive Fini
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| RECYCLING |
Unified Industry
Collaboration will get us a lot farther than friction. After a recent conversation with Rosanna Armata from the Collision Industry Action Group (CIAG) it became overwhelming clear to me just how inter-connected our industries really are. Recyclers need collision repairers and due to increasing insurance industry mandates and benchmarks, collision repairers require our parts. Auto recyclers and collision repairers will both be much better off if we can learn to collaborate on the goals...
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| PUBLISHERS PAGE |
Who is Your Customer?
A successful marketing strategy depends totally on how well-defined your target is. Expanding a company’s customer base is a challenge all business owners face. For collision repair shops, this has become mandatory, not necessarily to grow, but just to maintain profitability.
The concept of “owning the customer” is a business-marketing model that hinges on the premise of providing exceptional service; there is no reason to go anywhere else.
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| PROFILE |
Winning Formula
Formula One Collision put customers in the lap of luxury. In today’s ever evolving collision repair marketplace it isn’t enough to have good staff and high-tech equipment. For a truly progressive facility to stay on top a willingness to upgrade both training and equipment is needed. Franco Gobbato, Owner/Operator of Formula One Collision, is one stakeholder who is always willing to invest in any truly useful new technology that will allow his business to stay competitive. This has led direct
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